Trade Show Apparel For Employees – Make Your Company’s First Impression Count

Making a good first impression is certainly very important in almost all aspects of business. But no place is it more obvious than at a trade show where all the industry competitors are squared off face to face. How your organization presents itself to the market is immediately taken in and evaluated by the buyers and an opinion of how your company looks versus the competition is determined rather quickly. I am not talking about your company’s products or services but rather what kind of an image your company puts forth to your industry. Buyers like to buy from company’s who really seem to be well organized, professional, and efficient. Custom embroidered or imprinted apparel worn by your employees goes a long way to project this kind of image at a trade show. Just as importantly, employees wearing customized apparel has an important functional application as well in that it makes it easy for customers and prospects who approach the booth to quickly identify someone who can help them get the information that they want quickly. Having your company’s employees at a trade show wearing the same customized apparel also projects a team approach, professional appearance, and a company sense of pride about their products and services to the marketplace for all to see.

Depending on your company’s image and the industry, there are many options in customized apparel that you can choose to outfit your employees. There are a few things, however, that should be taken into consideration regardless of what type of apparel you decide is best for your company. First you should be mindful of the fact that often employees are coming from different parts of the country to work at the show. This means that easy care is the order of the day. Wrinkle free clothes would probably be a good choice. For that business casual look a nice oxford button down shirt embroidered with your company’s logo on the left breast is a classic that surely would work well for many companies. For slacks make sure that they are a comfortable style as many of your employees will be asked to help with setting up and breaking down the booth after the show as well as moving around the booth during show hours. Moreover, make sure when ordering the slacks in particular for your female employees that they are women’s styles not just scaled down men’s sizes. That unisex look just doesn’t cut it. Keep in mind that this is just one kind of traditional type styling of apparel for employees working trade shows. As I indicated the apparel you choose will be guided by your company’s image and industry.

For example your company might want to project a theme based on the company’s latest advertising campaign or emphasize certain products or services that you want to feature. This can get very creative and be a lot of fun and really generate a buzz at the show for your company. There are many apparel accessories that you can outfit your employees to achieve many effects such as: neckties, scarf’s , caps, hats, sweaters and even aprons for those in the food industry that would work nicely all of which can be customized with your company’s logo. But no matter what customized apparel you choose for your employees to wear at a show make sure that they all are wearing one thing that is a must for any company showing at a trade show: a lanyard with an identification badge attached. One final thought in outfitting your employees for your next trade show: make sure that you get an experienced promotional product professional supplier to help achieve the image you want your company’s employees to project and make that first impression count.