Fundraising With Custom Apparel

Choosing to sell apparel items for a fundraiser is one of the most popular ways that schools and other organizations raise money. Whether you choose to offer a t-shirt, golf shirt, or hat, apparel is typically a good seller and can generate big profits for your group. There are some things you can do to ensure that your apparel will be something the public wants and your fundraiser will be a success.

Why is custom apparel a good choice for fundraising?

People are more likely to make a purchase if they believe that they are buying something useful or worthwhile. Since everyone wears clothes, apparel is considered a valuable item that people need to buy anyway.

A well-designed, custom piece of clothing works as a walking billboard to get your organization’s message free exposure. All of the people who purchase your shirts or hats will be giving you free advertising for your group while they enjoy the cool shirt they purchased from you. It is a win-win for both the group trying to raise funds and awareness and the person who supported the fundraiser.

What type of apparel should you sell?

When choosing apparel to sell for a fundraiser, you need to consider the audience that you will be selling to. College, high school and elementary students will typically prefer a t-shirt for a few reasons. First of all, t-shirts can be produced fairly inexpensively so they can be sold at an affordable price. For students on a fixed budget, this makes a t-shirt more appealing. Visit any school or university and you will notice that the majority of students wear some kind of t-shirt everyday. This tells the fundraising group that a t-shirt is a valuable product and will most likely sell well.

Schools are not the only target when fundraising. Some organizations may be focusing on selling to an older group or the working class. If this is the case, t-shirts may not be the best option. Older people tend to wear t-shirts less often than the younger generation. For this group, you may consider selling a custom golf shirt that could be worn while working or relaxing.

Who should design the apparel?

It is important to understand that you must offer a high-quality product if you want to generate sales. People are not willing to buy an inferior product, no matter what the money is being used for. Enlist the help of professionals who know how to design and create a good quality product that will appeal to your target audience. In general, people are willing to pay a little more for a product that they find valuable.

A company that specializes in graphic apparel will be able to guide you toward products and designs that will most effectively spread your message and entice your audience to make a purchase. Their graphic designers know how to create apparel that is able to communicate a message and appeal to even the most fashionable person.

Selling t-shirts, golf shirts, hats, and other apparel is a fun and easy fundraising event for any group or organization. With the right product, targeted at the right audience, your sales will be huge and your fundraising efforts will be a success.