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Trade Show Apparel For Employees – Make Your Company’s First Impression Count

Making a good first impression is certainly very important in almost all aspects of business. But no place is it more obvious than at a trade show where all the industry competitors are squared off face to face. How your organization presents itself to the market is immediately taken in and evaluated by the buyers and an opinion of how your company looks versus the competition is determined rather quickly. I am not talking about your company’s products or services but rather what kind of an image your company puts forth to your industry. Buyers like to buy from company’s who really seem to be well organized, professional, and efficient. Custom embroidered or imprinted apparel worn by your employees goes a long way to project this kind of image at a trade show. Just as importantly, employees wearing customized apparel has an important functional application as well in that it makes it easy for customers and prospects who approach the booth to quickly identify someone who can help them get the information that they want quickly. Having your company’s employees at a trade show wearing the same customized apparel also projects a team approach, professional appearance, and a company sense of pride about their products and services to the marketplace for all to see.

Depending on your company’s image and the industry, there are many options in customized apparel that you can choose to outfit your employees. There are a few things, however, that should be taken into consideration regardless of what type of apparel you decide is best for your company. First you should be mindful of the fact that often employees are coming from different parts of the country to work at the show. This means that easy care is the order of the day. Wrinkle free clothes would probably be a good choice. For that business casual look a nice oxford button down shirt embroidered with your company’s logo on the left breast is a classic that surely would work well for many companies. For slacks make sure that they are a comfortable style as many of your employees will be asked to help with setting up and breaking down the booth after the show as well as moving around the booth during show hours. Moreover, make sure when ordering the slacks in particular for your female employees that they are women’s styles not just scaled down men’s sizes. That unisex look just doesn’t cut it. Keep in mind that this is just one kind of traditional type styling of apparel for employees working trade shows. As I indicated the apparel you choose will be guided by your company’s image and industry.

For example your company might want to project a theme based on the company’s latest advertising campaign or emphasize certain products or services that you want to feature. This can get very creative and be a lot of fun and really generate a buzz at the show for your company. There are many apparel accessories that you can outfit your employees to achieve many effects such as: neckties, scarf’s , caps, hats, sweaters and even aprons for those in the food industry that would work nicely all of which can be customized with your company’s logo. But no matter what customized apparel you choose for your employees to wear at a show make sure that they all are wearing one thing that is a must for any company showing at a trade show: a lanyard with an identification badge attached. One final thought in outfitting your employees for your next trade show: make sure that you get an experienced promotional product professional supplier to help achieve the image you want your company’s employees to project and make that first impression count.

How to Order Custom Hoodies at a Great Price

Winter is on its way. Do not let your team get left behind. Many teams are ordering their winter gear now. Whether you are involved in softball, baseball, volleyball or football, you want your team to look sharp. It is time to get ready to order custom hoodies now. Here are some tips so that you are able to make an informed purchase.

Order early. You do not want to be the only team at the tournament that does not match. When you look good, you feel good. And when your players feel good, they play great! Look like a team when you arrive!

How cold is it? Hoodies come in different weights. Unless you are in the snow, you may not need the heaviest hoodie. This is also uncomfortable for some because of it’s weight. The heavier the hoodie, the more expensive it is. The most common hoodie is the 50/50 hoodie. It will keep players warm and is affordable.

Offer hoodies to parents and family members. Keep in mind that the larger you order is, the cheaper each hoodie will be. Get as many orders as possible to drive down cost.

Most businesses also offer custom hoodies with a number. This is helpful as in extremely cold weather it is often allowable for players to play with a hoodie as long as it is numbered with the right size number.

As with most custom apparel, color matters. Dark-colored hoodies will often cost more than light gray or other light colors. Order from a respected and experienced screen printing company. Armed with this information you should be able to order custom hoodies with confidence.

How to Choose Custom Apparel to Fit Your Group

When it comes to buying apparel for a group of people, knowing who will wear the garment can be the difference between an item being actively worn and being forgotten in a closet. Apparel reflects a persons’ self image, never base a purchase on size alone, one size never fits all.

There is no reason to fall behind what is hot in fashion. The screen printing industry has access to most apparel that is being used for retail stores with brands like Bella, Adidas, Hilfiger and Nike. What is in fashion depends on your demographic. Keep in mind the age, gender, and professional culture. Studying the demographic will increase the chances of the shirt becoming a part of their daily wardrobe. A person confident in what they wear will be more confident in what they do.

A proper fit is the first step to ensuring the person wearing the apparel feels confident. Younger groups will appreciate tapered garments, while older groups tend to lean towards straighter cuts. When picking out sizes keep: cut, size, body type and fabric in mind. The easiest thing to do is observe the group you are buying for. Is the majority of group slim or portly? A looser cut makes full-figured employees more comfortable and confident. Do not assume that both genders will be happy in a unisex shirt. The style and drape of garments are both important to woman, not so much for men.

Color is the final factor for finding the right fit. Colors create a brand image and a sense of community. When purchasing for a business choosing the color of the brand is the obvious choice but when color doesn’t have to match a logo or corporate image, consider the demographics of the people you are purchasing for. Mature markets prefer rich colors like amethyst purple, ruby red and sapphire blue. They go well navy, black and brown, the traditional colors suggested for executives. Youth markets enjoy trendier, brighter colors.

Taking time to learn the demographic before trying to out fit an audience will increase the value of the purchase. It is impossible to please everyone but if you follow the guidelines listed above your next custom apparel order will be a success and not another bottom of the dresser promotion.