Archive for

Five Reasons to Get Custom Apparel for Your Business

Often people speak of wearing your heart on your sleeve when you have a passion for something or someone. When it comes to business, however, it helps to wear your corporate logo there, or on your chest or across your back. In marketing, the word of mouth tactic remains a powerful and effective method for advertising products and services, and wearing a t-shirt or Polo can help increase awareness.

No matter your business – whether you operate a retail store or provide home improvement services – custom corporate apparel can boost recognizance of your brand and in turn increase your customer base. If you wonder how printing shirts and jackets with your logo works to promote your company, consider the primary benefits:

1) Customized apparel is more affordable than you think. When you buy shirt or windbreakers in bulk for your employees, you’ll find the cost to have printing done won’t set your marketing budget back very far. Some t-shirts on the lower end the price scale could cost as little as five dollars each.

2) Logoed clothing acts as a moving “billboard” for your business. When people see a brand or image enough it remains in memory. The same goes with website URLs – you can design a shirt with your company’s website address and double your marketing power every time somebody wears your t-shirt in public.

3) Find a quality promotional service for your custom apparel, and you present a professional image at trade shows, conventions, and chamber of commerce events. You also offer a face to accompany your business image that potential customers and clients will remember.

4) Logoed apparel is great not only for your employees, but those who patronize your business. Give away t-shirts, tote bags, and hats as gifts and you’ll be amazed by how often the garments are worn. You have also created a free advertising opportunity for your company.

5) You can’t afford not to have your company’s crest, URL, or image on something to wear. Even a simple t-shirt presents itself as a conversation piece that gets people talking about your company, products and services.

Consider investing in custom corporate apparel today to keep your employees well-dressed.

Innovations in Summer Camp Custom Apparel

Traditional Camp Wear

We all remember the fun of summer camp. The memories of making new friends to spend the long summer days with. These memories bring back thoughts of summer camp custom apparel. Most camps offered the traditional cotton blend t-shirt, with the camp logo emblazoned across the front. It was a keepsake that would serve as a conversation piece, or advertisement of your summer adventures. As campers, you would pair this with gym shorts for the perfect camper uniform. If you did not go to camp, surely you belonged to some type of youth group or summer sports team. Many of these also promoted the team spirit and unity concept with the traditional summer camp apparel.

New Innovations

Whether for camp, youth groups, ball teams or cheer camps, summer camp custom apparel has changed. There are still some t-shirts that are made of the cotton blends, but the new camp shirt of choice is 100% polyester closed mesh wicking. This shirt wicks the moisture from your body, creating a more comfortable cooler outdoor experience. No more sweat stains dripping down the front and sides of your cotton shirt. The shirts come in a variety of styles. The polo styled shirts offer top stitched set in sleeves and a three button placket. They also offer a team jersey, or game day sports shirt in the same fabulous wicking materials. These shirts come in a variety of attractive colors and are easily screened with the logo of your choice. Pair these with the zip up hoodie sweatshirts and a pair of custom shorts or sweats for those cool summer mornings.

Creative Product Offering

Take the summer camp custom apparel to the next level and offer matching customized headbands, socks or even towels. How about team bags? There are many to choose from. Nothing says team unity more, than your logo emblazoned on their gear. The items are reasonably priced and are easily screened. Just make sure to contact a screen printer who has the ability to and interest in creating unique custom apparel. Only your imagination, will limit the potential that you have, to create that perfect season. Get busy, the season will be here before you know it. You have choices to make and ordering is the easy part.

Creating Custom Apparel

T-Shirts are a big business. Originally (according to some sources) a sleeveless cotton singlet was worn by dock workers who unloaded crates of Tea and hence the name “Tea shirt” was to be shortened to t-shirt. Another source, which is more modern claims that the name came from its shape. Either way t-shirts are a fixture on the fashion scene and there and an infinite variety of Custom T-Shirts display all sorts of logos.

As an item of clothing they apparently came from the navy where the royal navy issued white cotton shirts as undergarments to their sailors. During world war I the US navy also adopted this practice and these were immensely popular as the serge or shoddy that the uniforms were made of was fairly rough causing scratching and itching.

Anyway the US army saw and adopted the T-shirt and started issuing it and from then on it is an item issued in the uniform code of all US Service personnel. It is usually made of 100% cotton and is thus absorbent and cooling. Although meant as an undergarment is hot climates it was soon worn as the only garment on the top of the body.

And so the popularity of this essentially simple garment grew and grew. Normally round necked and short sleeved the basic t-shirt is still sold as an undergarment but now, since the advent of shirt printing t-shirts with a variety of designs and logos are sold in all clothing and sports stores. Designed names produced slim line t-shirts. T-shirts particularly for ladies are part of high fashion.

There is a huge demand for custom printed t-shirts for any number of reasons, and they need not be expensive. Having one’s own custom t-shirts printed is not new but the cost can come way down if you design your own imprint online.

From the design that you can create a silk screen will be made, with a separate screen for each color. Silk screening is a process of picking out the various part of the design on a silken fabric the rest being made impervious. The printing ink can thus penetrate only where it is picked out and then the garment rotates to the next screen where the ink of the second color is pressed through. In this manners quite a few colors can be imprinted but one should note that each color requites a separate screen and thus the cost will increase.

But whether you want custom printed t-shirts for a sports team or a single event all things are possible. People design and have t-shirts printed for all sorts of reasons, Church groups, a bachelorette party, a particular event, to commemorate some achievement or just to show group solidarity.

Shirt printing is not restricted to t-shirts but is of course popular on Polo shirts, on Hoodies, on sports apparel as well. How best to show off the fact that a whole bunch of folk are members of a particular party than by having every one wear the same design. Of course this also applies to businesses providing their staff with a form of corporate identity.