Article Marketing – Things to Do For Your Business and Things Not to Do

Do not under estimate the power of business article marketing. An article marketing campaign is a must in to-days intensely competitive business arena.

The company that does not have an article marketing strategy, will suffer the consequences of that decision. No matter what size your company is, or whether it be an online or offline business. It will benefit from a well planned and well executed article marketing program.

What makes promoting your business with article marketing so appealing. Well it is that it can reach a huge targeted customer base at very little cost, or in some cases no cost at all, except a little time creating and posting.

Article marketing is search engine friendly, search engines love fresh interesting content, and this is what they get with a well written article. A well written article can benefit a business enormously, but there are some do`s and don`ts.

Let us take a look at some of the things you should do and some of the things you should not do when promoting your business using articles.

First the dos:

1. Even before you start constructing an article marketing campaign, make sure there is enough demand for the product or niche that you have chosen.

2. Make sure you are an expert in your field, do some research on your subject. There is plenty of help you can get on the internet to help you with your research.

3. Make your company stand out from other companies online you can do this by constructing a good article.

4. Now the article, keep your article short and to the point, say 400 to 800 words in length.

5. Keep your sentences and paragraphs short interesting and informative.

6. Keep your content on topic, do not let your content stray from your subject as this will confuse your reader.

7. Check your spelling and grammar, this is important. If you do not construct your content properly and there are spelling mistakes all over the place, it will be hard for readers to understand what is on offer.

Bad spelling, bad grammar and bad sentence construction can also give your reader the impression that you do not care about them. It also gives the impression that you are not a trustworthy company to deal with.

When you have finished your article proof read it and then proof read it again.

We have just dealt with some do`s now let us deal with some don`ts.

1. Do not promote your company in the body content leave this for your website to do.

2. Do not create an article that is to long, a long article can lead to reader boredom. If a reader gets bored he or she will leave the page.

3. Bad title, not enough time and thought gone into constructing an eye catching title. Think of a title that will catch the attention of the reader, the reason for this, is the title is the first thing that the reader will see.

4. Bad summary, a bad summary is one of the main reasons why readers desert an article. Find a reason to get your customer to read on.

5. If this applies, do not let your viewer read your article with out offering some tips on your subject. Ask your readers if they have any related problems about your subject, and offer solutions on how to solve them.

6. Do not use technical language in the body of your article, use language that everybody can understand.

7. Do not write an article then leave your resource box out, learn how to construct a good resource box. After all the reason you write your article is to get people to visit your website, by clicking the link in your resource box.

Follow the dos and don’ts above, about article marketing and you will find this will give you a good solid base on how to structure a well written business marketing article. Good luck.

Trade Show Apparel For Employees – Make Your Company’s First Impression Count

Making a good first impression is certainly very important in almost all aspects of business. But no place is it more obvious than at a trade show where all the industry competitors are squared off face to face. How your organization presents itself to the market is immediately taken in and evaluated by the buyers and an opinion of how your company looks versus the competition is determined rather quickly. I am not talking about your company’s products or services but rather what kind of an image your company puts forth to your industry. Buyers like to buy from company’s who really seem to be well organized, professional, and efficient. Custom embroidered or imprinted apparel worn by your employees goes a long way to project this kind of image at a trade show. Just as importantly, employees wearing customized apparel has an important functional application as well in that it makes it easy for customers and prospects who approach the booth to quickly identify someone who can help them get the information that they want quickly. Having your company’s employees at a trade show wearing the same customized apparel also projects a team approach, professional appearance, and a company sense of pride about their products and services to the marketplace for all to see.

Depending on your company’s image and the industry, there are many options in customized apparel that you can choose to outfit your employees. There are a few things, however, that should be taken into consideration regardless of what type of apparel you decide is best for your company. First you should be mindful of the fact that often employees are coming from different parts of the country to work at the show. This means that easy care is the order of the day. Wrinkle free clothes would probably be a good choice. For that business casual look a nice oxford button down shirt embroidered with your company’s logo on the left breast is a classic that surely would work well for many companies. For slacks make sure that they are a comfortable style as many of your employees will be asked to help with setting up and breaking down the booth after the show as well as moving around the booth during show hours. Moreover, make sure when ordering the slacks in particular for your female employees that they are women’s styles not just scaled down men’s sizes. That unisex look just doesn’t cut it. Keep in mind that this is just one kind of traditional type styling of apparel for employees working trade shows. As I indicated the apparel you choose will be guided by your company’s image and industry.

For example your company might want to project a theme based on the company’s latest advertising campaign or emphasize certain products or services that you want to feature. This can get very creative and be a lot of fun and really generate a buzz at the show for your company. There are many apparel accessories that you can outfit your employees to achieve many effects such as: neckties, scarf’s , caps, hats, sweaters and even aprons for those in the food industry that would work nicely all of which can be customized with your company’s logo. But no matter what customized apparel you choose for your employees to wear at a show make sure that they all are wearing one thing that is a must for any company showing at a trade show: a lanyard with an identification badge attached. One final thought in outfitting your employees for your next trade show: make sure that you get an experienced promotional product professional supplier to help achieve the image you want your company’s employees to project and make that first impression count.

How to Order Custom Hoodies at a Great Price

Winter is on its way. Do not let your team get left behind. Many teams are ordering their winter gear now. Whether you are involved in softball, baseball, volleyball or football, you want your team to look sharp. It is time to get ready to order custom hoodies now. Here are some tips so that you are able to make an informed purchase.

Order early. You do not want to be the only team at the tournament that does not match. When you look good, you feel good. And when your players feel good, they play great! Look like a team when you arrive!

How cold is it? Hoodies come in different weights. Unless you are in the snow, you may not need the heaviest hoodie. This is also uncomfortable for some because of it’s weight. The heavier the hoodie, the more expensive it is. The most common hoodie is the 50/50 hoodie. It will keep players warm and is affordable.

Offer hoodies to parents and family members. Keep in mind that the larger you order is, the cheaper each hoodie will be. Get as many orders as possible to drive down cost.

Most businesses also offer custom hoodies with a number. This is helpful as in extremely cold weather it is often allowable for players to play with a hoodie as long as it is numbered with the right size number.

As with most custom apparel, color matters. Dark-colored hoodies will often cost more than light gray or other light colors. Order from a respected and experienced screen printing company. Armed with this information you should be able to order custom hoodies with confidence.